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Give your business card to everyone you meet, and include one in everything you send out.

Too often logos are just an afterthought, or something to look into "after a business gets more established." It's easy to see why...business start-ups are hard enough without the added task of finding your mark. But starting with a logo in the first place and a well-designed card can make a huge difference.

One client took his brand-new, four-color business cards to a conference. "It was amazing," he said later. "There were a lot of us, and everyone had the same old white or ivory business cards...but I could tell in just a glance at someone's hand if they had my card. It really stood out!"

Click here for some examples.