Is this really the time to settle for clipart from the printer or the office superstore? Should you be forced to pick from one of five abstract designs that has nothing to do with your business, your passion, your talent? Does your service stand out? Your materials should, too.

Be deliberate in your communication; it makes a difference. The visual presentation of your message, your organization, and your purpose is an important one. You must rely on these materials to "speak" as convincingly as you do.